文化大學機構典藏 CCUR:Item 987654321/23260
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    Please use this identifier to cite or link to this item: https://irlib.pccu.edu.tw/handle/987654321/23260


    Title: 網球參與者的閱聽動機與傳播行為對職業網球球員認同程度之影響
    Authors: 黃妙國
    蕭今傑
    鄧正忠
    陳凱智
    賴呈茂
    Contributors: 體育系
    Keywords: 網球參與者
    閱聽動機
    傳播行為
    認同程度
    Date: 2007-06
    Issue Date: 2012-10-15 15:53:56 (UTC+8)
    Abstract: 本研究旨在瞭解網球參與者的背景因素對職網球員認同程度之差異情形，進而探討其閱聽動機與傳播行為對職網球員認同程度的關聯及預測，本研究受試對象為宜蘭縣轄內各網球俱樂部會員及在從事網球運動之球友，計發出181份問卷，回收有效問卷160份，並以探索性因素分析、雙因子變異數分析及多元迴歸分析等統計方法進行分析，本研究結果如下：
    一、網球參與者的性別與職業對職網球員認同程度的交互作用，未達顯著差異。
    二、網球參與者的婚姻與年齡對職網球員認同程度的交互作用，達顯著差異。
    三、網球參與者之「消遣與人際互動」、「豐富休閒生活」及「激勵與好奇」閱聽動機越強烈，對職網球員的認同程度就越高。
    四、網球參與者接觸「人際傳播行為」的頻率越高，對職網球員的認同程度就越高。
    五、認同程度可由「人際傳播行為」、「豐富休閒生活的閱聽動機」、「激勵與好奇的閱聽動機」、「大眾傳播行為」及「消遣與人際互動的閱聽動機」等五項來預測。
    The purpose of this study was to explore the tendency of the viewing motivations and communication behavior of tennis participator and the identification degree for the professional tennis players. A total of 181 questionnaires were sent out and 160 effective questionnaires were returned. Two-way ANOVA, factor analysis, and multiple regression analysis were used to analyze the collected data. The findings of this study were as the follows: 1. There was no interaction of identification degree between career and sex of subjects. (P>.05). 2. There were differences of identification degree between age and marriage of subjects. (P<.05). 3. The viewing motivations of "entertainment and interpersonal utility" and "fulfill one's leisure time" and "encouragement and curious" have significant positive correlation with the identification degree for the professional tennis players. 4. The interpersonal communication behavior has significant positive correlation with the identification degree for the professional tennis players. 5. "The identification degree" can be predicted by the viewing motivations of "fulfill one's leisure time" and "encouragement and curious" and "entertainment and interpersonal utility", the interpersonal communication behavior, the mass communication behavior.
    Relation: 文化體育學刊 (5期) ：p111 -121
    Appears in Collections:[Department of Physical Education] Journal

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