As the rapid development of the network, the network set up a lot of knowledge communities. As these communities accumulate a lot of professional knowledge, can bring together a large number of members of the same attributes. These online communities gradually become valued by advertisers .The Internet advertising for one of the important source of revenue for knowledge community operators. However, seems still a lack of effective assessment and analysis of effectiveness of online advertising methods to track the knowledge community on the effectiveness of Internet advertising.
The literature review will identify the characteristics and knowledge of community assessment criteria related to advertising effectiveness. By way of interviews with experts in the collective sum of its hierarchical structure, then Analytic Hierarchy (AHP) to find out the weight of it is assessment.. The most important assessment dimensions of the order of “Community brand image”, “Content quality”, “Web site traffic analysis”, “Quality of the management team”.Results available for the reference of the operators.
