大陸臺商生活適應及其相關因素之研究

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Title:	大陸臺商生活適應及其相關因素之研究
Other Titles:	Factors Related to Life Adjustment of Taiwanese Investors in Mainland China
Authors:	柯澍馨宋子雅
Contributors:	農學院
Keywords:	生活適應大陸台商
Date:	2002-02
Issue Date:	2012-09-17 13:38:36 (UTC+8)
Abstract:	近年來，由於兩岸經貿互動日益頻繁，台商赴大陸投資的風氣日盛，已使越來越多的大陸台商必須面對因文化與生活習慣的差距所產生的生活適應問題，而這些問題也已成為台商赴大陸投資管理上的重大考驗。因此，本研究旨在探討大陸台商生活適應之現況，以及其個人背景與工作背景因素對其生活適應之影響。本研究是採問卷調查的方式來蒐集資料，以中國大陸深圳市及東莞市的台資企業負責人為研究母群。經立意取樣的方式，選取樣本400人。經施測後，共得有效問卷283份(70.8%)。研究工具包含二個部份：即「個人背景資料調查表」及「生活適應量表」。施測所得之資料則採SPSS for Windows統計套裝軟體，以次數分配、平均值、卡方考驗、t考驗、單因子變異數分析、薛費事後比較，及逐步多元迴歸等統計方法進行資料分析。研究結果顯示：1．大陸台商的「生活適應」大致傾向於「良好」的狀況。2．大陸台商之「生活適應」會因個人背景因素中之「宗教信仰」、「家庭型態」、「配偶是否同住」及「是否發生婚外情」的不同而有顯著差異存在。3．大陸台商的「生活適應」會因工作背景因素中之「經濟收入」、「駐外動機」、「派駐任期」、「分離時間」與「兩地生活持續性」的不同而有顯著差異存在。4．駐外動機中之「為公司的未來發展安排」對「生活適應」的預測力最佳。根據上述研究結果，建議大陸台商前往大陸投資時，應事先多瞭解大陸的投資環境；積極參與當地台商協會，擴展社交生活圈；與當地居民建立良好的鄰里關係；規劃正當休閒娛樂活動，避免出入聲色場所；端正個人形象，以身作則；建立夫妻及親子間良好的溝通管道。 Recently, due to a rapidly increasing trade intercourse between Taiwan and Mainland China, more and more Taiwanese investors in Mainland China have to face the challenge of different cultures and life styles. Many critical life adjustment issues are emerging today. The purpose of the study was to identify Taiwanese investors' life adjustment and relevant factors including personal and work situational factors. The model of factors having potential influences on the Taiwanese investors' life adjustment was developed. A reliable and valid self-report questionnaire was used to collect data for this study. The population for this study was the Taiwanese investors in Mainland China's" Sheen-Chen" and "Don-Guan". Purposeful sampling was used to draw sample. 283 enterprisers from Taiwan working in China's "Sheen-Chen" and "Don-Guan" gave the valid responses to the questionnaire. The questionnaire consists of two separate sections:(1)Personal Background Questionnaire(PBQ),and(2)Life Adjustment Scale(LAS).The Statistical Analysis System(SPSS)was used to analyze data. Statistical analyses used in this study included descriptive statistics, chi-square, t-test, analyses of variance, scheffee post-hoc test and multiple regression. The results of this study were:(1)The life adjustment of Taiwanese investors in Mainland China tended to fine situation.(2)A significant difference existed between life adjustment and "personal background factor", such as: religious belief, family structure, living with spouse, and extramarital sexual relations.(3)A significant difference existed between life adjustment and "working situational factor", such as: income, resident reason, resident term of office, separate time, and sustainability of two-location life.(4) The resident reason of "development of company in the future" can be used to forecast the life adjustment of Taiwanese investors in Mainland China. The conclusions of these results indicated that personal and work situations are likely to influence Taiwanese Investors' life adjustment. When Taiwanese investors work in Mainland China, they should know the investmental circumstance of Mainland China beforehand; participate in association of Taiwanese investors actively to extend their social intercourse; avoid the extramarital sexual relations, and do maintain normal marital and family relationship.
Relation:	華岡農科學報 (9期) ：p49 -66
Appears in Collections:	[College of Agriculture] Hwa Kang journal of Agriculture

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