The Connection Between Happiness and Service Businesses: A Preliminary Study

文化大學機構典藏 CCUR > 社會科學院 > 社會福利學系暨社會福利學系碩士班 > 期刊論文 > Item 987654321/22939

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題名:	The Connection Between Happiness and Service Businesses: A Preliminary Study
作者:	Chiu, Hung-Chang Hsieh, Yi-Ching Yeh, Huey-Jiuan Kuo, Chien-Liang Lee, Monle Yu, Der-Jang
貢獻者:	社會福利學系
關鍵詞:	QUALITY LIFE SATISFACTION CONSUMER PERCEPTIONS CONCEPTUAL-MODEL SELF-ESTEEM
日期:	2011-10
上傳時間:	2012-09-06 16:17:19 (UTC+8)
摘要:	Happiness may be one of the most important goals that many people pursue in the world. This study adopts a qualitative approach to investigate the determinants of happiness for Taiwanese/Chinese people. Further, we investigate related service opportunities for happiness via a field survey of 808 respondents. This study identifies four happiness segments for people in Taiwan/China: Influential & Outgoing, Adequately Settled, Pleasure Seeking, and Young & Restless. These four happiness segments differ markedly in terms of characteristics and potential service opportunities. The findings of this study have implications for researchers who are seeking to understand happiness in an Asian country.
關聯:	JOURNAL OF HAPPINESS STUDIES Volume: 12 Issue: 5 Pages: 841-860
顯示於類別:	[社會福利學系暨社會福利學系碩士班] 期刊論文

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