文化大學機構典藏 CCUR:Item 987654321/22788
English  |  正體中文  |  简体中文  |  全文笔数/总笔数 : 46833/50693 (92%)
造访人次 : 11866190      在线人数 : 511
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜寻范围 查询小技巧：
  • 您可在西文检索词汇前后加上"双引号"，以获取较精准的检索结果
  • 若欲以作者姓名搜寻，建议至进阶搜寻限定作者字段，可获得较完整数据
    •  进阶搜寻
    主页 ‧ 登入 ‧ 上传 ‧ 说明 ‧ 关于CCUR ‧ 管理 到手机版


    jsp.display-item.identifier=請使用永久網址來引用或連結此文件: https://irlib.pccu.edu.tw/handle/987654321/22788


    题名: The Relationship Study of Product Factors, Service Factors, and Residence Area with Department Store Patronage
    產品因素、服務因素、居住地點與百貨公司惠顧之關係研究
    作者: 魏志雄
    贡献者: 商學院
    关键词: 類別迴歸分析
    顧客居住地區
    服務品質相關因素
    產品品質相關因素
    顧客惠顧
    categorical regression analysis
    customers' residence districts
    service quality relevant factors
    product quality relevant factors
    patronage
    日期: 2007-12
    上传时间: 2012-08-07 10:38:08 (UTC+8)
    摘要: 本研究以台灣零售業百貨公司爲主體，探討影響實際顧客惠顧之變數，以探索性因素分析及二階段驗證性因素分析，找出產品品質相關因素及服務品質相關因素，及顧客居住地區共三類自變數分別與顧客惠顧做類別回歸分析。結果發現顧客居住地區與顧客惠顧是正向顯著關係，是三類自變數中影響力最強，其次是服務品質相關因素，而產品相關因素不顯著。服務品質相關因素以停車方便與優惠因素及通道電梯標示因素是正向顯著關係，服務氣氛休息區因素是顯著負向關係，且由重要性結論推論出便利性是決定顧客來店頻率高低的真正原因，本研究發現有助於零售業惠顧行爲的理論發展與實務策略之應用。
    This study takes successful quality department stores in Taipei as an example for in-deep interview study and investigation on its actual customer patronage. All samples are divided into two groups randomly, aiming at abstracting out the product quality relevant factors and service quality relevant factors through exploratory factor analysis and second-stage confirmation factor analysis. Moreover, by adding customer residence districts variable to the third independent variable, the three independent variables are analyzed together with the dependent variable, patronage, through categorical regression analysis. This study finds out the customer residence area is positively and strongly affecting customers' patronage, service quality relevant factors rank second, but product quality relevant factors is not significant. Among the service relevant factors, convenient parking and premium factor, and the entrance, elevator, and signs factor are positively related with patronage, while service, atmosphere, resting area factor is negatively related with patronage. Among the relevant factors of the product is nothing to do with patronage. This research infers "convenience" is the insight why consumer goes to visit the store more often. The results of this research are contributed to the literature development and practical applications.
    關聯: 文大商管學報 (12卷2期) ：p95 -127
    显示于类别:[商學院] 學報-文大商管學報

    文件中的档案:

    档案 描述 大小格式浏览次数
    index.html0KbHTML613检视/开启


    在CCUR中所有的数据项都受到原著作权保护.

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 回馈