台灣服飾產業國際行銷發展之探討

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Title:	台灣服飾產業國際行銷發展之探討
Authors:	葉立誠
Contributors:	商學院
Keywords:	服飾產業國際行銷發展階段 clothing industry international marketing
Date:	2009-06
Issue Date:	2012-08-07 09:06:13 (UTC+8)
Abstract:	台灣服飾產業從光復之後，不僅逐漸成爲台灣最主要的出口產品，更進而帶動各種相關產業的發展。正因爲台灣服飾產業的發展，等於就是台灣經濟奇蹟中的核心產業•也因此針對於其發展歷程的研究就顯得特別重要。有關針對台灣服飾產業歷史發展的相關研究，雖然已有豐富的成果，但大都將焦點集中在紡織原料的部分，對於也是屬於服飾產業的成衣服飾品就較少著墨。另外，對於台灣服飾產業國際行銷發展各階段的時間起迄，現有相關主題的文獻，不但未見有明確的界定，針對每一個階段的形成因素；以及出口的發展與轉變情形，亦未有清楚的論述。經由本次研究的進行，確立出台灣服飾產業國際行銷發展，各階段的時間起迄。其先後順序分別為「前導萌芽期」(1945-1952)、「快速發展期」(1953-1965)、「自主成熟期」(1966-1986)、「衰退轉型期」(1987-2000)四個階段，對於每一個時期形成的因素也都有新的發現。另外，對於台灣服飾產業國際行銷發展，尤其是出口的發展與轉變方面，也發現到新的事證。 Given the stream of global economic integration, Taiwan's clothing industry is facing free competition and worldwide market. What's the crucial factor in textile development is how to deal with transition of international economic environment, integration of global supply chain, and improvement of competitive advantage. The Clothing industry in Taiwan has been experienced the golden age of its economic magic period. However, after industries upgraded and economy transformed, employers moved to areas with lower cost for production and survival. This research aims to review the general situation of Taiwan's clothing industry and analysis its impending difficulties and possible strategies. After cultivating the value of the Taiwan government has been put the center of gravity from the garment & textile industry shifting to the high tech industry. The Taiwanese garment & textile industrial manufacturer produces the center of gravity also gradually to shift to the mainland causes it to become the whole world most important production base.
Relation:	文大商管學報 (14卷1期) ：p41 -55
Appears in Collections:	[College of Business Administration] Business Review

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