觀光產業在台灣原住民鄉鎮發展中扮演著重要角色，本文即探討長期以觀光為主要活動之台北縣烏來鄉社區居民對觀光發展所造成之社會衝擊與社會網絡改變之識覺。從環境識覺與社會資本之理論觀點，先訪談社區居民對觀光發展之文化改變與社會衝擊之基礎識覺資料，再使用多元尺度及集群分析法進行問卷資料處理，並以對社區發展適合與不適合以評價觀光衝擊識覺之社會意涵。
經多元尺度分析後，產生六類觀光之社會衝擊識覺群組：『彼此相互交流及互動關係』、『觀光產業工作與影響』、『價值觀的改變』、『社區參與及協會組織』、『出租與販售觀光產品』、『提升日常生活水準』。社會衝擊識覺之差異亦表現於『發展之適合度』、『社會交流與社會衝擊』此2維度中，配合深度訪談探討烏來原住民鄉居民觀光衝擊之社會文化群組與分類之依據。本文結合量化與質性研究法歸納並分析當地居民對觀光發展之社會衝擊與文化改變之識覺，理解居民認為觀光發展增加工作機會及提升生活水準，但也影響其社區團體之互動交誼時間，進而衝擊其社會凝聚力量。因此，原住民鄉鎮社區觀光計畫仍需針對原住民族之社會網絡及組織文化加以研擬，方能引導出社會資本存量較高之凝聚力量以帶動原住民鄉社區之永續發展。
This study is focusing on investigating the tourism and social impact perceptions of Wulai aboriginal community that has rapidly changed, primarily due to tourism and associated development. Firstly, the aboriginal traditional social relationships have been changed by ethnic conflicts of the outsider's investment of the tourism industry. With the concepts of the environmental perception and social capitals, the researcher applied Multidimensional Scaling to analyze this situation with the quantitative perspective. It is found that six setting/social feature types: relationship between communities, effects of tourism and associated industries, traditional and cultural values changed, community and foundation participated, land leased and products for sale, and daily life's quality improved. In addition, two underlying dimensions were found to discriminate between above six settings: (1) dimension of suitability of change and (2) dimension of interaction versus noninteraction. The study provided the government authority to enhance the local aboriginal traditional culture with a better way to communicate; it aids to motivate the suitable regional development.
