| 摘要: | 在競爭激烈的現代社會，企業要生存就必須重視企業倫理的實踐，企業倫理即是指企業經營所遵循的方針原則，據此決定了股東、員工、顧客各層面的關係，凡是經營良好的企業，其內部必有健全的倫理制度；而社會責任更是企業倫理實踐中的具體表現。換言之，企業如能善盡社會責任，與社會保持良性的互動，則將更俱備長期生存下去的優勢與保有永續經營的競爭力。另一方面，企業公民的觀念日漸形成之際，國內企業也將之視為一項重要的企業理念而積極投身於慈善公益活動，尤其在民國八十八年「九二一大地震」後，國內一些善盡社會責任的企業深感政府能為民眾所做的有限，唯有民問力量的結合才能彌補政府施政措施的不足。本研究藉由質性研究之文獻分析法及問卷訪談法的方式，針對國內三家慈善公益作為表現傑出且具代表性的高科技電子產業進行個案研究。研究結果發現：(1)企業倫理與社會責任並非存在著單向因果關係，而是極高度的互動性；(2)企業從事慈善公益作為的內部動機主要為：順應世界潮流、公司的文化、企業形象與公共關係、得到社區與社會的認同、提升企業知名度、增加員工向心力、促進整體商業環境良性發展、提升國民生活品質、對鄉土國家的熱愛及節稅等，外部動機主要為：企業倫理的實踐、善盡社會責任、支持慈善公益團體等；(3)慈善公益作為的方式有：金錢與實物贊助、企業志工投入、專業技能的提供等，途徑則有：辦、透過公益團體或與其他企業合作辦理；(4)慈善公益作為對企業的影響為：企業形象的建立、知名度及員工向心力的提升等。本研究的結果可提供企業經營者、政府、慈善公益團體、社會大眾及學術研究的參考。
In a highly competitive modem society, corporations must assign great importance to the practice of enterprise ethics in order to survive. Enterprise ethics refers to the guidelines and principles that corporations observe to operate socially-oriented business. Enterprise ethics determine the relationship between shareholders, employees and customers. A well-operated enterprise always has a good ethical system. Corporate enterprise ethics are embodied in the social responsibility of the institution. In other words, if an enterprise fulfills its social responsibility and has positive interaction with the community, it will acquire the advantage and competitiveness for an enduring business operation. While the concept of the corporate citizen is emerging, Taiwan-based enterprises are vehemently engaged in philanthropic activities. This has been particularly true since the 921 Earthquake that occurred in 1999, when Taiwan-based enterprises further realized the limits of the government and understood that members of the private sector had to cooperate with each other in order to supplement the work done by the government. This research is a qualitative study undertaken by means of literature analysis and questionnaire/interview. It was accomplished by case studies conducted on three Taiwan-based hi-tech electronic corporations whose past corporate philanthropy had been remarkable. The findings were fourfold. First, the relationship between enterprise ethics and social responsibility is highly reciprocal, but not causative. Second, the intrinsic motives of enterprises in performing corporate philanthropy are with the current trends, corporate culture, corporate image and public relations; being acknowledged and accepted by the community and the society; becoming famous, thereby augmenting employees' loyalty; promoting positive development of the overall commercial environment; enhancing people's well-being and providing them with a tax-saving means, etc. The extrinsic motives of enterprises in performing corporate philanthropy are practicing enterprise ethics, fulfilling social responsibility and supporting philanthropy. Third, philanthropy is implemented in the form of donations, volunteer work or technical support, whether independently, through charities or in cooperation with other enterprises. Fourth, the effects of corporate philanthropy on the enterprises themselves are that of creating their corporate image, increasing their fame and enhancing their employees' loyalty, etc. This research is presented to entrepreneurs, governments, charities, the general public and academics for reference. |
