The subject of this paper is to discuss the influence of yellow background on the image the image of the dress of two kinds of brands of JIN and ELITE (JE). The difference of backgrounds makes people having different image of clothing, so we use 14 JE costumes with 3 different backgrounds to discuss the influence on the image of clothing. The result of our research shows that the Office-Female Apparels on the light yellow background would produce the feeling of energy, and on the middle-yellow background would produce cautious, but the background of deep yellow may produce less active.
